Promotional Strategy Preferences and Buying Decisions of Western Appliances Customers
Rony S. Toling

Metrik

  • Eye Icon 0 views
  • Download Icon 0 kali diunduh
Metrics Icon 0 views  //  0 kali diunduh
Promotional Strategy Preferences and Buying Decisions of Western Appliances Customers Image
Abstrak

This study assessed the promotional strategy preferences and buying decisions of the Western Appliances customers in Metro Manila, Philippines. Through a validated self-made survey questionnaire, the data were gathered from 100 purposively chosen customers of Western Appliances. The percentage, arithmetic mean, standard deviation, Pearson correlation analysis, t- test, and regression analysis were applied using data management statistics tool. The results revealed that there were statistically significant correlations between the promotional strategies and customer buying decisions variables. In particular, promotional strategies implemented by the subject firm have significantly high positive correlations with all the respondent’s preference variables such as sales promotion, advertising, personal selling, direct marketing and public relations. There was also statistically significant correlations between the promotional strategies and the customer buying decisions variables. Therefore, increase or decrease in effectiveness of promotional strategies’ implementation significantly results in an increase or decrease in the purchase decisions of customers in Western Appliances in Metro Manila.

Teks lengkap
Show more arrow
 
Lainnya dari jurnal ini
Preference and Constraints on Outdoor Recreational Activities: Insights from Hospitality Management Students
Preference and Constraints on Outdoor Recreational Activities: Insights from Hospitality Management Students Image
Ethical Practices and Organizational Sustainability: A Three Dimensional Approach
Ethical Practices and Organizational Sustainability: A Three Dimensional Approach Image
🧐  Jelajahi semua dari jurnal ini

Metrik

  • Eye Icon 0 views
  • Download Icon 0 kali diunduh
Metrics Icon 0 views  //  0 kali diunduh