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description Journal article public International Journal of Academe and Industry Research

Stakeholders Perspective on Competitiveness and Sustainability of Farm Destinations

Hermilina A. Mendoza
Published Septiembre 2021

Abstract

Farm tourism is becoming one of the Philippines’ most profitable businesses. The potential of farms has prompted the formation of farm destinations in the province of Cavite. Considering its emergence, seeking the best approach to preserve competitiveness is vital towards farms’ long-term viability. The purpose of this study is to examine the perspectives of farm tourism supply-side stakeholders on the competitiveness and sustainability of farm destinations in upland Cavite. Specifically, to determine their degree of agreement on destination competitiveness in terms of inherited, created, and support resources, situational and demand conditions, and destination management; and their degree of agreement on economic, social, and environmental sustainability. Descriptive-correlational research was employed on the data gathered from 158 participants. The data analyses used were weighted mean, standard deviation, Pearson-r correlation, and multiple regression. The findings revealed that the supply-side stakeholders “Agree” on competitiveness and on the sustainability of farm destinations. The result of the regression analysis showed that situational conditions, destination management, and demand conditions are predictors of sustainability and that there are positive and significant relationships between competitiveness and sustainability. The result suggested the need to strengthen farm destination accessibility, uplift the livelihood of residents, and enhance the farms green marketing strategies.

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